Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to boost their data collection processes. While it calls for extra technical knowledge than regular GTM and might present added prices, it can bring about greater accuracy and more dependable data
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser personal privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it should be.
Server-side tracking is a much more safe choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more ownership over the information they send out, and makes it much easier to abide by different information legislations. It's likewise a lot less susceptible to fraudulence, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketers make even more enlightened advertising decisions.
Traditional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and offer precise, constant data that is much less prone to interference.
This type of monitoring likewise enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is essential because brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Much less susceptible to fraud
Server-side monitoring allows companies to adjust data payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various web browsers and systems progressively change just how they deal with cookies. As an example, in iphone 14, Safari will only provide first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side monitoring enables you to record individual data straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small item of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is a data collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it lowers the scope of information monitoring and provides companies more control over transmission, making it typically extra dependable. Because of this, it's much less prone to information obstacles caused by points like a busted connection or an active advertisement blocker being multi-touch attribution software mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.