Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present extra expenses, it can cause better precision and even more trusted information
Pixel monitoring uses a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be affected by ad blockers or various other security measures. This provides much more accurate data and a more complete picture of user journeys across channels.
Furthermore, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store check outs, which can be challenging for pixel-based tracking. This versatility gives online marketers much more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a whole lot much less prone to fraudulence, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance information before sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist marketing professionals make more informed marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in data collection disturbances and inaccurate results. Server-side monitoring enables companies to bypass these constraints and provide exact, consistent information that is much less vulnerable to interference.
This sort of monitoring likewise allows businesses to track conversions that influencer marketing analytics happen outside of the site, like call and in-store acquisitions. This is very important because new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.
3. Much less susceptible to scams
Server-side monitoring makes it possible for companies to manipulate information hauls before it gets to 3rd party endpoints, improving protection and personal privacy. This is especially vital as various browsers and systems progressively change how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your website.
Furthermore, server-side tracking enables you to catch user information directly by yourself servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy infractions.
A server-side tracking system is a collection of directions that informs your site's web server what events to record. This information is then sent to analytics devices like Google Analytics and Facebook Service. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate method that makes use of a small item of code on your website to accumulate data from customers.
4. Much easier to implement
Server-side monitoring is a data collection procedure that happens on the web site's own web server, bypassing web internet browser limitations. This suggests that data accumulated by the website/app is first sent to the web server where it's processed and after that forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of data administration and gives organizations extra control over transmission, making it normally extra trustworthy. As a result, it's much less prone to information challenges triggered by points like a broken link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is then passed straight to your marketing and advertising devices on the server. This enables you to have even more accurate data and aids ensure conformity with personal privacy guidelines such as GDPR. In addition, it also prevents the monitoring limitations enforced by internet browsers and ad blockers.